A complete guide to importing products into Japan: customs requirements, HS Codes, PSE, compliance rules, documentation standards, inspection risks, and how brands can avoid costly delays with proper preparation.

For many overseas founders, Japan feels like the next logical step — stable, premium, and brand-conscious. Yet behind its opportunity lies a market shaped by discipline, detail, and an unspoken code of credibility. The first impression a brand makes in Japan isn’t through advertising or design; it begins with compliance, packaging, and how seriously the brand approaches both..