Enter Japan with Precision
Japan is one of the world’s most detail-driven, credibility-sensitive, and regulation-dense consumer markets. Strong brands rarely fail due to demand—they fail because their entry wasn’t precise.
In most markets, companies follow a familiar sequence:
1.build strategy 2.produce assets 3.execute.
Japan breaks this pattern. Its complexity, pricing rigidity, trust requirements, and compliance density mean that a strategy built on untested assumptions can compound mistakes across every channel.
JEIP is designed to prevent this failure pattern.
Before committing to a full Japan strategy, brands need a lightweight yet structured readiness calibration—one that exposes cultural fit issues, claim-to-evidence gaps, packaging clarity risks, and pricing feasibility barriers before they become expensive.
The J-Market™ Free Diagnostic serves as that calibration point. Built on ShinTai’s Japan Entry Intelligence Platform™ (JEIP) and shaped by Japan’s retail norms, transparency expectations, and buyer logic, it takes only minutes to complete and returns a concise, decision-ready brief that removes early blind spots and prevents strategic misalignment.
The Four Frictions That Stall Good Brands
1. Cultural Fit
Can your aesthetics, claims, proof, and usage context withstand Japan’s detail-oriented scrutiny?
2. Channel Sequencing
Amazon Japan, Rakuten, @cosme, Tokyu Hands, Matsukiyo—what should come first, and why?
3. Partner Access
How do qualified Japan-based distributors evaluate overseas brands, and what signals determine whether they engage?
4. Pricing & Compliance Reality Check
After logistics, Japan Consumption Tax, and certifications (PSC / ST / labeling), do your unit economics still make sense?
Structured Clarity, Not Guesswork
The diagnostic is grounded in:
live product assortment observations
Japanese consumer heuristics
trade-association and JETRO benchmarks
category-specific retail logic
Reinforced by JEIP’s early-stage validation approach, it ensures brands confirm feasibility and fit before allocating budget to full strategy development.
Three Steps to Your Japan Readiness Snapshot
1. Complete 18 targeted questions
Focused prompts designed to surface the drivers and friction points that matter most in Japan’s retail logic.
2. Receive your personalized PDF within 1 hour
A concise, executive-ready brief tailored to your category and product profile.
3. Review a decision-grade summary
Your PDF includes:
Market Fit Score (0–100)
A 2,000-word entry rationale grounded in Japan’s category behavior
Suggested initial channels and pacing
Key risks and the first validation tasks that reduce early missteps
Strengthen Your Direction Before You Invest
Japan rewards brands that prepare—brands that calibrate early, correct their assumptions quickly, and align internally before spending real budget.
This diagnostic gives you a low-friction, insight-rich starting point that sets you up for the next stage:
J-Market™ Premium, and ultimately, confident partner outreach.
Start with clarity, not trial and error.