Japan Import Compliance Checklist & Regulatory Roadmap for Cross-Border Trade

This Regulatory Roadmap provides importers, distributors, and brand owners with a structured overview of the key legal and compliance requirements for entering the Japanese market. It covers essential regulations across high-sensitivity categories, including Mother & Baby, Educational Toys, Pet Products, and Women’s Health & Beauty (PMD Act).

The checklist includes direct references to official Japanese government sources (METI, MHLW, MAFF, Customs) to help you verify:
・mandatory product labeling and material disclosures
・category-specific safety standards (PSC/PSE, Food Sanitation Act, PL Law, PMD Act)
・customs procedures, import duties, and documentation
・required certifications, testing, and pre-import notifications

This tool helps you confirm compliance efficiently while reducing regulatory blind spots during early planning.

Disclaimer: This roadmap is for informational purposes only. Final compliance must be confirmed with the relevant Japanese authorities or certified legal professionals before any import or market entry activity.

Japan Regulatory Database | Shintai Strategy

Mother & Baby Products

ItemRegulation / Explanation
Food Sanitation Act (FSA) Regulates materials contacting food or infants’ mouths (bottles, nipples, teething toys). Sets limits on heavy metals and chemical migration.
View FSA (English) Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
MHLW Toy Specifications under FSA Testing methods and chemical limits for “designated toys” intended for oral use by children under 6.
Toy Specifications (PDF) Last vetted: 2025-11-12 Original language: Japanese
Consumer Product Safety Act (PSC) Designated childcare products (cribs, baby walkers, etc.) require PSC certification and PSC mark before sale.
PSC Act (English) Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Household Goods Quality Labeling Act Japanese labeling for textile/plastic baby goods (composition and care instructions in Japanese).
Labeling Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Electrical Appliances and Materials Safety Act (PSE) Electric baby products (bottle warmers, sterilizers) must comply and bear the PSE mark.
METI PSE Overview Last vetted: 2025-11-12 Original language: Japanese (official); METI page in English
Food Labeling Act Nutritional, allergen, and origin labeling for baby foods and formula in Japan.
Food Labeling Act (English) Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
SG Mark (Voluntary) Safety mark by Japan Product Safety Association; widely used for strollers/carriers.
SG Mark Official Last vetted: 2025-11-12 Original language: Japanese
Product Liability Act Importers are strictly liable as manufacturers for damages or injuries caused by defective products.
Product Liability Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Japan Customs Import Procedure Customs may require evidence of compliance (FSA, PSC, PSE) at clearance for childcare goods.
Japan Customs Import Guide Last vetted: 2025-11-12 Original language: Japanese/English

Educational Toys

ItemRegulation / Explanation
Consumer Product Safety Act (PSC) Designated toys must pass safety testing and bear the PSC mark prior to import/sale (e.g., certain magnetic/chemical/expanding toys).
METI PSC Update Last vetted: 2025-11-12 Original language: Japanese/English (METI)
Japan Toy Association ST Standard Voluntary industry standard covering mechanical, flammability, and chemical safety; widely accepted by retailers.
ST Standard (PDF) Last vetted: 2025-11-12 Original language: Japanese/English PDF
Food Sanitation Act (Toys) Chemical migration limits for mouthed toys enforced by MHLW.
Toy Chemical Test (PDF) Last vetted: 2025-11-12 Original language: Japanese
Electrical Appliances and Materials Safety Act (PSE) Battery-powered or plug-in educational toys require conformity and PSE marking.
PSE (English) Last vetted: 2025-11-12 Original language: Japanese (law); English overview
Radio Act / GITEKI Wireless/Bluetooth toys must use approved radio modules and display the GITEKI mark.
Radio Act (English) Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Telecommunications Business Act Connected/smart toys with network functions must comply with terminal equipment rules.
Telecom Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Act against Unjustifiable Premiums & Misleading Representations Prohibits exaggerated claims of educational or safety performance; applies to importer advertising.
Representation Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Product Liability Act Importers liable for injuries due to defective educational toys.
Product Liability Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation

Pet Products

ItemRegulation / Explanation
Pet Food Safety Act (MAFF) Controls manufacture, import, and labeling of pet food; importer registration and Japanese labels required.
MAFF Pet Food Safety Last vetted: 2025-11-12 Original language: Japanese/English (MAFF)
Non-food Pet Goods (toys/apparel) Generally under Household Goods Quality Labeling Act; if likely to be mouthed, may also check against FSA. No MAFF registration for non-food items. Last vetted: 2025-11-12 Original language: Japanese (official); English links = unofficial translations
Act on Welfare and Management of Animals Humane handling standards for breeding, retail, exhibition, and transport of live animals.
Animal Welfare Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Animal Quarantine Regulations Advance notice, health certificates, inspection; rabies vaccination/waiting period for non-designated regions (dogs/cats).
MAFF Quarantine Guide Last vetted: 2025-11-12 Original language: Japanese/English (MAFF)
MHLW Import Notification for Animals Prior notification and certification for animals posing zoonotic risks before customs clearance.
MHLW Import Notice Last vetted: 2025-11-12 Original language: Japanese/English (MHLW)
Electrical Appliances and Materials Safety Act (PSE) Electric pet products (feeders, dryers, heaters) require PSE conformity and marking.
PSE Overview Last vetted: 2025-11-12 Original language: Japanese (law); English overview
Product Liability Act Importers liable for damage or injury from defective pet products.
Product Liability Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation

Women’s Products

ItemRegulation / Explanation
PMD Act (Cosmetics, Quasi-drugs, Devices) Requires a Japanese MAH and, where applicable, foreign manufacturer accreditation; applies GQP/GVP/QMS obligations by class.
PMD Act (English) Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Standards for Cosmetics Defines banned/restricted ingredients and labeling requirements; non-compliance can trigger recalls/suspensions.
MHLW Cosmetic Standards (PDF) Last vetted: 2025-11-12 Original language: English (MHLW English PDF); underlying standards in Japanese
Sanitary Napkin Standards Sanitary napkins as controlled medical devices; material safety, absorbency, pH, labeling (Class II, third-party certification regime).
Sanitary Standards (PDF) Last vetted: 2025-11-12 Original language: English PDF summary; source law in Japanese
Act against Unjustifiable Premiums & Misleading Representations Prohibits false/exaggerated efficacy or safety claims; enforced by CAA for cosmetics/quasi-drugs/devices advertising.
Representation Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Electrical Appliances and Materials Safety Act (PSE) Beauty/personal-care devices (hair dryers, facial massagers) must comply and bear PSE mark.
PSE Overview Last vetted: 2025-11-12 Original language: Japanese (law); English overview
Household Goods Quality Labeling Act Textile labeling (fiber content, care) for non-medical reusable pads/underwear in Japan.
Labeling Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation
Product Liability Act Strict liability for harm caused by defective beauty or feminine hygiene products.
Product Liability Act Last vetted: 2025-11-12 Original language: Japanese (official); English link = unofficial translation

Disclaimer: This database is for general informational purposes only. English materials are unofficial; where discrepancies exist, the original Japanese texts govern. Confirm current requirements with competent authorities (METI, MHLW, MAFF, CAA, Customs) before importing or distributing products in Japan.

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