J-Strategy™

1｜Market Reality & Category Dynamics

A fact-based understanding of the market you are entering—its scale, structure, and the consumer behaviors that shape demand.

2｜Price Logic & Competitive Landscape

A clear definition of where your brand can compete within Japan’s trust-driven price architecture, and how domestic and foreign players anchor credibility.

3｜SKU Feasibility & Early Traction Potential

A grounded assessment of which products can credibly lead your Japan entry, based on signals that matter in this market.

4｜Evidence & Credibility Framework

A Japan-specific approach to strengthening your claims, trust signals, and proof hierarchy—before speaking to buyers or committing resources.

5｜Packaging & Transparency Direction

Guidance to ensure your packaging meets Japanese clarity norms and avoids the hesitation triggers that commonly block foreign brands.

6｜Channel Strategy & Entry Sequence

A prioritized roadmap of which channels to enter, in what order, and why—aligned with buyer expectations, investment logic, and timing realities.

7｜12-Month Japan Roadmap

A realistic, staged plan with key milestones, resource expectations, and risk checkpoints to guide your first year.

8｜Risk Visibility & Mitigation

Clarity on category, operational, and channel risks—plus the strategic adjustments required to reduce early friction.

9｜Leadership Decision Summary

A concise, executive-ready synthesis answering the core questions:

• Should we enter?

• When?

• With which product?

• Through which channel?

• With what evidence?

• With what investment?

• At what pace?

This is the decision document your leadership needs before committing meaningful budget.