Your Bridge to
Lasting Success in Japan
ShinTai:
A Vessel for What Can’t Be Said
In Shinto, shintai are not deities. They are vessels — mirrors, blades, stones — valued not for their form, but for what can pass through them.Not the object itself, but the presence it allows.
We think about brands the same way.
Entering Japan is never just about bringing a product. You’re carrying a voice, an intention, a set of values shaped somewhere else — and Japan, precise and deeply contextual, asks not only what you sell, but why it deserves trust.
This cultural distance is real. Crossing it requires sensitivity, patience, and a partner who can carry what matters without distorting its meaning.
The JEIP Structure Behind Every Successful Entry
To bridge this distance, ShinTai operates through its Japan Entry Intelligence Platform™ (JEIP) — a system that turns unfamiliar markets into predictable steps by combining AI-driven insight, cultural translation, and Japan-based advisory experience.
JEIP enables the quiet work that determines traction: revealing your value in a form Japan recognizes, sequencing each move at the pace the market accepts, and carrying your story across without losing intention.
In Japan, success is rarely loud. It arrives slowly — through resonance, through relevance, through trust built layer by layer — supported by a structure designed to protect what cannot be said directly, yet must be deeply understood.
And because trust in Japan forms differently by category, we focus on sectors where nuance, safety, and explanation matter most.
What We Focus On
Baby & Kids
Safety, labeling clarity, usage explanation, and trust with caregivers.Pet Care
Ingredient transparency, skin-fur comfort, veterinary context, daily practicality.Women’s Consumer
Tone sensitivity, ingredient literacy, wellness boundaries, cultural nuance.Educational Toys
Age-fit clarity, learning value, tactile quality, and trust consistency.
About ShinTai Strategy
紳太商事株式会社（Shintai Strategy & Trading Co., Ltd.）は、海外ブランドの日本市場参入、および日本企業の海外展開を支援する「実装型のエントリーパートナー」です。東京を拠点に、消費者理解・チャネル開発・表示設計・EC運用・規制対応・AIリサーチを横断的に統合し、市場で実際に機能する戦略とオペレーションを提供しています。
当社は独自の Japan Entry Intelligence Platform™（JEIP） を核に、市場適合性の診断、価値提案の翻訳、チャネル構築、初期販売検証までを一連の流れとして体系化。
複雑で不透明になりがちな日本市場への参入プロセスを、再現性のある「予測可能なステップ」に落とし込むことで、ブランドが本来持つ価値を日本の生活者と小売に無理なく橋渡しします。
JEIP によって、戦略策定だけでなく、現場での実装・検証・改善までを含めた“動く戦略”を実現し、海外ブランドには日本参入の確度を、日本企業にはグローバル展開の速度を提供しています。
| 項目 | 内容 / Information |
|---|---|
| 法人名 / Company Name | 紳太商事株式会社 / Shintai Strategy & Trading Co., Ltd. |
| 法人番号 / Corporate ID | 7310001018383 |
| 所在地 / Headquarters |
東京都中央区新川1丁目28番4-709号（東京本社） Tokyo HQ: Shinkawa, Chuo-ku, Tokyo, Japan |
| 設立 / Established | 2023年4月 |
| 資本金 / Capital | 5,000,000 JPY |
| 事業內容 / Business Scope |
・海外ブランドの日本市場参入支援（戦略立案～実装まで） ・独自の Japan Entry Intelligence Platform™（JEIP）による市場適合性診断・価値翻訳 ・小売・卸・ECを含むチャネル開発およびバイヤー向け提案支援 ・パッケージ／表示／規制対応（食品・雑貨・玩具・ヘルスケア等） ・AIリサーチを活用した消費者インサイト分析・需要予測 ・カテゴリ戦略、ポジショニング設計、販売シナリオ設計 ・日本企業と海外ブランドの協業設計・事業連携支援 ・事業開発・プロジェクトマネジメントの実務伴走 • Japan market entry support for global brands (strategy to execution) • Market-fit diagnostics & value translation via our Entry Intelligence Platform (EIP) • Retail, wholesale & e-commerce channel development and buyer engagement support • Packaging, labeling & regulatory compliance for the Japan market • AI-driven consumer insights, demand forecasting & opportunity mapping • Category strategy, positioning & commercial scenario design • Strategic partnership development between Japanese firms and global brands • Full-cycle project management & operational implementation |
| 拠点 / Offices | 日本東京分公司・台灣新北分公司 |