Beyond Entry.
Toward Acceptance in Japan.
We help international brands earn trust, relevance, and long-term traction in Japan’s unique business ecosystem.
3-minute scan to assess your Japan market fit
BRAND PHILOSOPHY
In Shinto tradition, Shintai is the vessel that makes unseen value visible, understood, and respected.
Shintai Strategy & Trading carries that idea into business—turning your brand’s value into signals the Japanese market recognizes and adopts.
WHAT WE DO
Shintai provides the operating system for Japan market entry and scale. As an AI SaaS company, we structure four essentials on one platform:
Fit assessment — ML models score category, channel, and buyer-tier fit
Narrative localization — message and proof points aligned to Japanese buyer logic
Distributor connection — shortlists generated from a continuously updated graph
Progress tracking — outreach, responses, samples, meetings, and stalls in one view
Why Western Brands Struggle in Japan?
Local partners go quiet, and momentum becomes invisible
Distribution begins, but market response remains ambiguous
Channel strategy lacks clarity across roles and buyer tiers
Tactical adjustments (price, packaging, etc.) yield little movement
Language barriers stall communication
Unsure if it's time to replace your local partner
MODULES
Three 1-hour video classes that will walk you through the steps to starting your business, preparing your finances, honing your presentation skills, and more. One time purchase.
Monthly access to our growing library of online classes, training courses, special events, and 1-on-1 coaching sessions.
Five 1-hour video classes that will provide assignments and walk you through the practical steps needed to take your small business to the next level. One time purchase.
Real Stories. Real Results.
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"Japan always felt like a market we couldn’t decode. We had conversations, but no traction. Once we started working with ShinTai, things shifted — their team made introductions that finally clicked. We didn’t waste time chasing the wrong leads anymore, and that alone made a huge difference.”
Raj C. – Director of Sales, Educational Toy Brand | India
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“We thought setting up a Japanese entity would be a painful, expensive journey. But ShinTai took care of everything — the paperwork, the accounting, even our visa filings. It was a full-service solution at a lower cost than hiring separate vendors. We’re now established, visible, and credible — all within weeks.”
Johnny Wang – General Manager, Pet Brand | Taiwan
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“We’d been gathering bits and pieces of intel about Japan for years — but none of it added up. ShinTai gave us a structured, reliable way to understand where our brand could actually grow. We saved months of guesswork and were finally able to move forward with confidence.”
Michelle K. – Head of Expansion, Baby Care Brand | Hong Kong
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“Before ShinTai, our outreach felt like shouting into a void. Once we had a local presence in place and a clear partner strategy, the tone of responses changed entirely. It wasn’t just a shift in perception — it was a turning point in our market entry.”
Emily R. – COO, Sustainable Kidswear Label | USA
Ready to move from entry to acceptance?