From Blueprint to Liftoff.
From Blueprint to Liftoff. Activate Your J-Launch™ Execution Engine.
You have the roadmap (J-Market™ Premium). Now you need the engine.
J-Launch™ is the Operational Infrastructure that turns your strategy into market reality. It organizes compliance workflows, logistics preparation, and localization assets, helping you navigate the "Last Mile" of Japan entry without friction.
Once your infrastructure is ready, we prepare the specific communication weaponry to facilitate J-Mapping™ based on your trajectory:
Path A: The B2C Route (Crowdfunding/Platform Pitch)
For Partners & Platforms: We prepare the Conceptual Pitch Deck designed to win over Crowdfunding platforms (like Makuake) or Agency Partners. This allows you to secure the right launch vehicle before facing consumers.
Path B: The B2B Route (General Trade Expansion)
For Distributors: We prepare the specialized B2B Pitch Deck and commercial narrative required to turn "cold distributor lists" into "signed contracts."
Don't just plan your entry. Operationalize it.
Note: If you have not completed J-Market™ Premium, please begin there. It ensures your J-Launch™ execution is grounded in accurate financial and strategic assumptions.
Why J-Launch™ Exists
You have the strategy, but you lack the "Weaponry."
Brands rarely fail in Japan because they lack a plan; they fail due to an Execution Gap.
The most common failure pattern is approaching Japanese buyers with Western packaging and English-logic presentations. We built J-Launch™ to eliminate the specific friction points that kill deals:
Weak Narrative: Lacking a culturally calibrated Pitch Deck that resonates with conservative buyers or platform PMs.
Compliance Gridlock: Inventory seized at customs due to missing PSE/JFSL documentation or labeling errors.
Trust Deficit: Missing the specific "Anshin" (Trust) materials and White Label standards required by Japan.
Tactical Confusion: Diluting resources by not aligning assets with a specific B2C or B2B strategy.
Stop Guessing. Start Dominating. J-Launch™ bridges the gap between "Strategy" and "Connection." We generate the negotiation leverage, compliance assets, and sales materials to ensure that when you enter the J-Mapping™ phase, you arrive armed and ready to close.
What J-Launch™ Delivers
From Analysis to Action. Your On-Ground Execution Engine.
The goal of J-Launch™ is singular: To produce the structural assets required for J-Mapping™ success. We transition your team from "planning mode" to "combat mode."
You receive the following 10 Core Execution Assets:
1|Tactical Strategy
Strategic Verdict: Definitive decision on "Crowdfunding First" (B2C) vs. "General Trade First" (B2B) based on product attributes.
2|Communication Concepts
B2B Deck Narrative & Concept: Structuring the Japanese business logic, profit flow, and trust-building elements for distributor meetings (Logic & Flow focus, not final design).
B2C Concept Structure: Defining the core hook, story arc, and page flow designed to convince Platform PMs or Marketing Agencies.
3|Key Asset Creation
Hero SKU Selection: Locking in the spearhead product for market entry to maximize impact.
Amazon 6-Image Wireframes: Visual structure and copywriting guidelines optimized for Japanese e-commerce conversion.
4|Deep Localization
Tone Template: Defining your brand's voice and personality in the Japanese context.
Packaging SOP: Detailed guidance on mandatory labels, recycling marks, and legal descriptions.
White Label Guide: Specific instructions for labeling, packaging materials, and compliance standards.
5|Compliance & Management
Compliance Checklists: Step-by-step application guides for PSE (Electronics), JFSL (Food Contact), and Pharma Law (Cosmetics).
12-Week Live Gantt Chart: A weekly execution timeline from sample shipment to official launch.
What J-Launch™ Enables
With J-Launch™ completed, your team gains:
Negotiation Leverage: You enter distributor meetings not empty-handed, but armed with a professional Pitch Deck Concept that demonstrates a deep understanding of Japanese business logic.
Operational Readiness: Your supply chain, labeling, and compliance documents are cleared for the first shipment.
Asset Authority: You possess visual structures and trust assets tailored to Japanese aesthetics, establishing immediate credibility with platforms and buyers.
Execution Velocity: A seamless handoff to J-Mapping™ without losing momentum—moving directly from asset creation to distributor meetings.
J-Launch™ turns Japan from a "market opportunity" into a "ready-to-ship operation."
Who J-Launch™ Is For
J-Launch™ is designed for Founders & Executives who:
Are ready to commit capital: Have an initial investment budget > $50k USD and are committed to entry.
Need an Execution System: Require a system that produces tangible assets and SOPs, not just more consulting advice.
Cannot afford reputational damage: Need to prevent compliance failures (e.g., labeling errors) that could lead to inventory destruction.
Are ready to build: Have completed the strategic assessment (Premium) and now need to convert that plan into tangible assets for channel access.
If you are done exploring and ready to execute, this is your stage.
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J-Launch™ is your Execution Arsenal. After defining the strategy in the Premium phase, we use this phase to build all the tangible assets and documentation required for market entry (e.g., Pitch Deck structures, Packaging SOPs, Compliance lists). The goal is to ensure that when you enter the J-Mapping (Connection) phase, you are "Ready to Ship" and "Ready to Negotiate.
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We provide the "Concept & Wireframe". We engineer the logic flow, Japanese copywriting, and commercial terms for your Pitch Deck, as well as the visual structure for your Amazon images. We handle the "Brain" (Content & Persuasion logic). You can then hand these detailed wireframes to your designer for final polishing, or we can refer you to our design partners.
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This is why 90% of brands fail. Japanese buyers prioritize "Anshin" (Trust) and "Profit Structure" over emotional storytelling. Direct translations often miss these critical business contexts. J-Launch™ provides "Business Trans-creation," not translation. We rewrite your narrative to align with the strict evaluation standards of Japanese distributors.
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No, we do not handle physical printing. We provide the "Packaging Localization SOP." We define exactly "What must be written" (Legal text), "Where to put recycling marks," and "What to avoid" (Regulatory risks). You will use this specification sheet to instruct your factory for production.
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The Japanese market is conservative with new brands. Launching 20 SKUs at once dilutes marketing resources and spikes inventory risk. We help you lock in 1-2 "Spearhead Products" (Hero SKUs) to concentrate firepower, secure early wins, and build channel trust before expanding your lineup.
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We provide the "Compliance Navigation & Checklists." We guide you on what to test, where to test, and the exact steps required. However, the actual testing fees and sample shipping are handled directly between you and the lab (we can introduce you). This ensures the test reports are legally owned by your company.
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The next step is J-Mapping™ (Connection). Once your "Weaponry" (Deck, Packaging, Compliance docs) is ready, our Tokyo team takes these assets and officially starts pitching to Japanese distributors and retail buyers on your behalf.
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No. You cannot build assets without a strategy. You cannot write the "Commercial Terms" in a Pitch Deck if you haven't calculated the Profit Model (a Premium deliverable). You cannot design visuals if you haven't defined the Persona. The sequence must be: Strategy first, then Execution.